Paid Search Specialist

New York, United States Full-time

As the Paid Search Specialist, you will join an independent, full-service agency and a team of experts in digital strategy, design, creative ideation, and development. You will be fully responsible for the management of paid search and display campaigns for our clients. Additionally, you’ll provide support across a range of digital marketing deliverables, including media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting of marketing goals.

Responsibilities

  • Execute on paid search and display campaigns to optimize for client objectives, including CPC, CPA, and ROAS
  • Help clients and team members understand the role of various paid media channels in achieving their objectives
  • Manage the entire marketing deliverable cycle including initial planning, creative/copy briefing and development, implementation, monitoring, optimization, analysis and reporting
  • Generate weekly, monthly, and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts
  • Provide timely updates to direct supervisor on account health and raise concerns about downward trends and client flags

Desired Skills & Experience

  • 2+ years of experience in managing paid search and display campaigns with a minimum budget of $50k/month
  • Experience with optimization of paid media campaigns to hit CPA, ROAS, and Engagement goals
  • Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads. Knowledge of Search Management Platforms (ex. Search Ads 360, Marin, Kenshoo) a plus
  • Extensive knowledge of Google Analytics
  • Advanced knowledge with Microsoft Excel
  • Experience creating reports and recommendations based on account performance
  • Data- and detail-oriented
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Excellent verbal and written communication skills
  • Team player with an entrepreneurial spirit — quick to adapt to changing needs

Who We Are

***Winner for Best Agency Culture, Ad Age Small Agency Awards 2018***

Ready Set Rocket is an integrated agency committed to connecting brands and consumers through innovative multi-channel experiences. You can find our offices in New York City and Los Angeles.

We are a team of expert makers who collaborate closely and effectively to solve our client’s challenges. And it doesn’t stop there. We are relentless relationship builders, technological innovators and brand enthusiasts who continuously strive to improve and enhance our products and offerings to better serve our partners.

Ready Set Rocket offers a very competitive benefits package, including medical, dental, and vision insurance, unlimited PTO, 401k contribution matching, paid family leave, gym membership reimbursement, and more.