Paid Social Media Specialist

New York, United States Full-time

What You'll Do

As the Paid Social Media Specialist, you will join a team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the execution of paid social media campaigns for our clients across Facebook, Twitter, Instagram, and LinkedIn. Additionally, you’ll provide support across a range of digital marketing deliverables, including paid social media planning, campaign set-up, campaign monitoring, optimization, analysis and reporting.

Responsibilities

  • Execute on paid social media campaigns to optimize for client objectives, including awareness, engagement, and conversion

  • Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting

  • Generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies

  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

  • Provide timely updates to direct supervisor on account health and raise concerns about downward trends and client flags.

Requirements

  • 3+ years of experience in managing paid social media campaigns with a minimum budget of $50k/month

  • Experience with optimization of paid social media campaigns to achieve client objectives

  • Extensive knowledge of paid social platforms and optimization tactics on Facebook Business Manager

  • Extensive knowledge of Google Analytics

  • Experience creating reports and recommendations based on account performance

  • Extremely data and detail oriented

  • Expert knowledge of Microsoft Excel

  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines

  • Excellent verbal and written communication skills required for this role

  • Agency experience preferred

  • Team player with an entrepreneurial spirit -- quick to adapt to changing needs

 

Who We Are

***Winner for Best Agency Culture, Ad Age Small Agency Awards 2018***

Ready Set Rocket is an integrated agency committed to connecting brands and consumers through innovative multi-channel experiences. You can find our offices in New York City and Los Angeles.

We are a team of expert makers who collaborate closely and effectively to solve our client’s challenges. And it doesn’t stop there. We are relentless relationship builders, technological innovators and brand enthusiasts who continuously strive to improve and enhance our products and offerings to better serve our partners.