Sr. Digital Strategist

New York, United States Full-time

What You'll Do

As the Sr. Digital Strategist you will join a team of experts in marketing, design, creative ideation, strategy and development. Reporting to the Associate Director of Marketing, you will be fully responsible for client success across Acquisition, Retention, and Conversion Optimization engagements including a focus on Analytics, SEO, Paid Search, Email, CRM, AB Testing, and Display. Additionally, you’ll oversee marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of complex acquisition and brand marketing goals across a range of high-profile clients.

What You'll Contribute 

  • Set client goals and objectives during planning phases
  • Help develop the tactical digital marketing strategy relevant to various client business models
  • Oversee the entire marketing deliverable cycle for a client including initial planning, implementation, monitoring, optimization, analysis and reporting
  • Interact with clients via conference calls, email and face-to-face meetings to facilitate client deliverables and marketing meetings
  • Manage, grow, and mentor the digital marketing team to exeed professionally for themselves and our clients
  • Provide analysis of results and optimization ideas to Account teams in order to grow accounts and improve client goals
  • Ensure we are optimizing our efforts to client KPIs
  • Ensure that your and team deliverables and client documentation is spot on, following internal documentation processes and approval process
  • Work directly with accounts team and other marketers and srategists to help facilitate client meetings and provide online marketing expertise as needed
  • Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Our Requirements

  • At least 2 years of digital agency experience working with Fortune 500 companies
  • At least 4 years of overall digital marketing experience
  • BA/BS in Business, Marketing, Communication or related field preferred
  • Google AdWords or Google Analytics IQ Certified or ability to obtain as condition of employment
  • Experience in eCommerce industries and technologies
  • Experience with marketing technology, CRM, and automation platforms
  • Expert understanding of web metrics, digital media testing methodology and optimization strategies
  • Strong data analysis skills and a passion to drive program performance; fluency with performance metrics and ROI analysis
  • Expert knowledge of web analytics
  • Experience in email marketing
  • Experience in A/B testing 
  • Highly quantitative, metrics-driven professional with creative sense of holistic marketing campaigns
  • Ability to meet deadlines with accuracy and minimum supervision
  • Superb written and communications skills
  • Comfortable and confident acting as a product owner
  • Professional, friendly demeanor with extremely strong organizational skills and high attention to detail
  • Positive, professional team-player who embraces team success