Associate Director, Insights & Analytics

New York, United States | Full-time

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Who We Are

Ready Set Rocket is a digital agency committed to connecting brands and consumers through innovative multi-channel experiences. You can find our offices in New York City and Los Angeles.

We are a team of expert makers who collaborate closely and effectively to solve our client’s challenges. And it doesn’t stop there. We are relentless relationship builders, technological innovators and brand enthusiasts who continuously strive to improve and enhance our products and offerings to better serve our partners.

Ready Set Rocket offers a competitive benefits package, including medical, dental, and vision insurance, flexible PTO, 401k contribution matching, paid family leave, gym membership reimbursement, and more. Ready Set Rocket was recognized for Best Agency Culture at the 2018 Ad Age Small Agency Awards.

What You'll Do

As the Associate Director of Insights and Analytics you will join a team of experts in media, design, and strategy. In your role, you will be fully responsible for owning the analytics and insights practice of the agency.

What You'll Contribute 

  • Organizational KPI Alignment - Define the metrics that matter and why they’re significant for our clients
  • Data Auditing - Ensure data is actionable and informs strategy
  • Customer Profiling & Alignment - Who are our clients’ customers?
  • Customer Journey Mapping - Identify critical points of interaction for our clients and their customers
  • Data Infrastructure Roadmapping - How to transform our clients into data-driven organizations?
  • Implementation Support - Plan and support implementation of analytics tracking tech (GA, GTM, etc.)
  • Dashboard & Reporting Setup - Configure reporting on performance metrics via Google Data Studio
  • Insights Reporting - Elucidate the key takeaways from our clients’ data and provide recommendations for advancing their objectives

Desired Skills & Experience

  • At least 2 years of direct web analytics experience working with Fortune 500 companies
  • At least 4 years of overall digital marketing experience
  • BA/BS in Statistics, Finance, Business, Marketing, Communications or related field preferred
  • Google Analytics IQ Certified
  • Experience in eCommerce industries and technologies
  • Advanced data analysis skills; fluency with performance metrics and ROI analysis
  • Proven track record in prioritizing a heavy workload
  • Comfortable and confident acting as a product owner